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E-commerce / Creator commerce2014–2022

Dressify.in - Founder & UX Designer

Eight years designing a multi-sided print-on-demand marketplace. ~2700 creator-sellers onboarded, 2.9% conversion on a configure-then-buy flow.

RoleFounder / Senior UX Designer
Year2014–2022
ToolsFigma, Photoshop, OpenCart, Third-party product designer tool, OpenGraph / SEO
2.9%
conversion on a configure-then-buy POD flow.
~2700
creator-sellers onboarded.
3
  • Customer
  • Seller
  • Admin
user roles, each with a unique UX flow.
8 years
as a UX designer.

Context

Founded and led a 12-person team building a custom print-on-demand and creator-commerce platform on a customized OpenCart stack, designing every customer, seller, and internal-facing experience for the full tenure.

Dressify.in homepage showing hero banner and three merchandising rails for new arrivals, combo deals, and popular products.
The customer-facing storefront - merchandising organized into New, Value Combos, and Popular rails, with shipping threshold, returns policy, and per-order discount surfaced above the fold.

Designing a three-sided system

Separate user flows, dashboards, and information hierarchies for three distinct user types: customer, seller, and admin/approver. The challenge was designing surfaces that shared enough visual language to feel like one product while serving fundamentally different jobs-to-be-done.

Dressify.in Women's Hoodies category page with a left-hand filter panel and a 12-item product grid.
Category browsing with faceted filtering by color and tag, sort and pagination controls, across a 32-item, 3-page catalog.
Dressify.in product detail page for a hooded sweatshirt showing size options, color swatches, and related products.
Product detail page - size and color selection, a pincode-based delivery estimator, and a cross-sell rail.
Dressify.in checkout page with order summary, delivery address form, and payment method selection.
Three-step checkout - order review, India-specific address capture, and payment method selection including UPI, with trust messaging next to the primary CTA.

Seller onboarding and storefronts

End-to-end UX of sign-up, design submission and approval, commission-tracking dashboards, and seller profile pages with achievement ribbons and theme customization, designed against a live staging environment.

The configurator

Rebuilt a non-responsive, browser-inconsistent third-party product-designer tool into a usable cross-browser configuration experience, plus the surrounding flow: product selection, live preview, cart entry.

The acquisition mechanic

Made the product call to ship SEO-friendly seller URLs and OpenGraph metadata in 2014–15, letting sellers drive social traffic straight to their pages. This was the core seller-channel growth lever.

Internal tooling

Unified the OpenCart admin and a third-party extension into a single approvals dashboard to cut friction for the team managing artwork quality, copyright checks, and printability.

Outcomes

2.2% conversion on a configure-then-buy flow and ~800 creator-sellers onboarded, in a market where influencer-commerce was still nascent.