UX designer with 12+ years across product, e-commerce, and enterprise. I own a brief from research through delivery, pair classical UX with AI-augmented production, and design for outcomes, not just screens.
Selected client projects
Rebuilt a fragmented apparel commerce site into an intent-driven funnel and a streamlined quote pipeline. ~23% organic session growth, ~40% lift in lead-form conversions.
US apparel brand
Bringing ~300 pages of client web properties to WCAG 2.1 AA under EAA and ADA exposure, by tracing every violation to its origin: component code, global styles, third-party embeds, platform updates, or content entry.
Eight years designing a multi-sided print-on-demand marketplace. ~2700 creator-sellers onboarded, 2.9% conversion on a configure-then-buy flow.
UX designer based in Mohali, India, working remotely with US clients across B2B and B2C. I pair classical UX (research, accessibility, component thinking) with AI-augmented workflows (Claude Code and CLI, MCP, the Figma AI stack). Having founded and run a commerce platform for eight years, I bring a both-sides-of-the-table view: I design for the user and for the business outcome.
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