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About Me

Human-centered UX, AI-augmented delivery.

I’m a UX and digital experience consultant based in Mohali, India, working remotely with US clients across B2B and B2C. I pair classical UX (research, accessibility, component thinking) with AI-augmented workflows (Claude Code and CLI, MCP, the Figma AI stack). Having founded and run a commerce platform for eight years, I bring a both-sides-of-the-table view: I design for the user and for the business outcome.

How I work today

Over the last two years my practice has shifted. Repetitive production (asset exports, audit spreadsheets, first-pass wireframes) now moves through AI tooling. That frees time for what actually moves a project: positioning, information architecture, interaction logic, and accessibility strategy. AI-native does not mean AI-generated. The tools are leverage, not a replacement for judgment, and knowing when not to use them is part of the craft.

About this site

Built with Astro and Decap CMS: a lightweight, git-based setup chosen for speed, editorial ergonomics, and zero platform lock-in. The rebuild was a small meta-project; the stack, content model, and visual system reflect how I approach small-to-mid client sites today.

Skills & Tools

UX and Product Design

  • Information Architecture
  • Interaction Design
  • User Flows
  • Wireframing
  • Prototyping
  • Onboarding Design
  • Dashboard and Admin UX
  • Design Handoff

Ecommerce and Conversion UX

  • Conversion Rate Optimization
  • Landing Page UX
  • Product Detail Page UX
  • Product Taxonomy
  • Form and Checkout UX
  • A/B Testing

Accessibility

  • WCAG 2.1 / 2.2 AA
  • Accessibility Auditing
  • Component-Level Accessibility Strategy
  • Remediation Planning
  • UAT

Design Systems and Front-End

  • Design Systems
  • Responsive Design
  • HTML and CSS
  • Design-to-Code Pipelines
  • Design Tokens

Analytics, SEO and Performance

  • GA4 and Event Tracking
  • Behavioural Analysis
  • Technical SEO
  • Core Web Vitals
  • Schema Markup

AI-Assisted Practice

  • LLM Prompt Engineering
  • Claude Code and CLI
  • MCP (Model Context Protocol)
  • AI-Assisted Design Workflows

Tools and Platforms

  • Figma
  • Penpot
  • Google Stitch
  • Astro
  • Decap CMS
  • WordPress
  • Cloudflare Workers and CDN
  • Azure DevOps