About Me
Human-centered UX, AI-augmented delivery.
I’m a UX and digital experience consultant based in Mohali, India, working remotely with US clients across B2B and B2C. I pair classical UX (research, accessibility, component thinking) with AI-augmented workflows (Claude Code and CLI, MCP, the Figma AI stack). Having founded and run a commerce platform for eight years, I bring a both-sides-of-the-table view: I design for the user and for the business outcome.
How I work today
Over the last two years my practice has shifted. Repetitive production (asset exports, audit spreadsheets, first-pass wireframes) now moves through AI tooling. That frees time for what actually moves a project: positioning, information architecture, interaction logic, and accessibility strategy. AI-native does not mean AI-generated. The tools are leverage, not a replacement for judgment, and knowing when not to use them is part of the craft.
About this site
Built with Astro and Decap CMS: a lightweight, git-based setup chosen for speed, editorial ergonomics, and zero platform lock-in. The rebuild was a small meta-project; the stack, content model, and visual system reflect how I approach small-to-mid client sites today.
Skills & Tools
UX and Product Design
- Information Architecture
- Interaction Design
- User Flows
- Wireframing
- Prototyping
- Onboarding Design
- Dashboard and Admin UX
- Design Handoff
Ecommerce and Conversion UX
- Conversion Rate Optimization
- Landing Page UX
- Product Detail Page UX
- Product Taxonomy
- Form and Checkout UX
- A/B Testing
Accessibility
- WCAG 2.1 / 2.2 AA
- Accessibility Auditing
- Component-Level Accessibility Strategy
- Remediation Planning
- UAT
Design Systems and Front-End
- Design Systems
- Responsive Design
- HTML and CSS
- Design-to-Code Pipelines
- Design Tokens
Analytics, SEO and Performance
- GA4 and Event Tracking
- Behavioural Analysis
- Technical SEO
- Core Web Vitals
- Schema Markup
AI-Assisted Practice
- LLM Prompt Engineering
- Claude Code and CLI
- MCP (Model Context Protocol)
- AI-Assisted Design Workflows
Tools and Platforms
- Figma
- Penpot
- Google Stitch
- Astro
- Decap CMS
- WordPress
- Cloudflare Workers and CDN
- Azure DevOps