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Portfolio

Selected Work

E-commerce2024 to present

Apparel commerce system

Rebuilt a fragmented apparel commerce site into an intent-driven funnel and a streamlined quote pipeline. ~23% organic session growth, ~40% lift in lead-form conversions.

US apparel brand

~23%organic session growth
~40%lead-form conversion lift
  • Figma
  • Google Analytics 4
  • Core Web Vitals
  • Schema markup
Accessibility2024 to 2026

Component-level accessibility strategy

Auditing roughly 2000 URLs on a client ecommerce site to WCAG 2.1 AA under EAA and ADA exposure, then remediating 7 page templates and their shared components, by tracing every violation to its origin: component code, global styles, third-party embeds, platform updates, or content entry.

  • axe-core
  • Pa11y
  • Playwright
  • Accessibility Insights
E-commerce / Creator commerce2014 to 2023

Dressify.in - Founder & UX Designer

Eight years designing a multi-sided print-on-demand marketplace. ~2700 creator-sellers onboarded, 2.9% conversion on a configure-then-buy flow.

2.9%conversion on a configure-then-buy POD flow.
~2700creator-sellers onboarded.
  • Figma
  • Photoshop
  • OpenCart
  • Third-party product designer tool
E-commerce / Creator commerce2014 to 2018

Print-on-demand marketplace for sellers, staff and customers: original look

Seller, staff and customer screens and flows of a print-on-demand marketplace, reconstructed in its original look. Every seller design passed two staff reviews before sale.

Dressify.in

3user roles: seller, staff and customer
13pre-defined rejection codes in the design review
  • Figma
  • Photoshop
  • OpenCart
E-commerce / Creator commerce2018 to 2023

Redesigning a print-on-demand marketplace for sellers, approval staff and customers

The 2018 redesign of a print-on-demand marketplace: a seller design tool, a staff approval admin and customer screens, reconstructed from memory.

Dressify.in

2018year the storefront, seller area and design tool were redesigned
12screens designed or amended
  • Figma
  • Photoshop
  • OpenCart
E-commerce2024 to present

Designing a bulk pricing tool for a US apparel brand's back office

Back-office pricing tool for a US apparel brand, v1 to v2: bulk margin and price updates across products and team stores. Design approved by the client.

US apparel brand

1 day to 5 minEstimated time for one margin change, today against the designed tool. The tool is not built, so this is not measured.
v1 to v2Margin Price Portal grew into Cosmos: v1 covered team stores only, v2 covers every apparel item on the site.
  • Figma
Studies

Concepts

Self-initiated and brief-driven studies. Useful for seeing how I think through a problem end to end.

Concept2022

Airate - air-quality monitoring app

A concept study taken through the full process: interviews, personas, empathy map, a documented design system, and final UI.

  • Figma
Concept2023

Print-on-demand store UX

Concept study optimizing the shortest path from landing to the product designer, with a distraction-free checkout.

  • Figma
Concept2023

The Spacefaring Company

Speculative product UX for a 2048 space-logistics & exploration company.

  • Figma