Selected Work
03Apparel commerce system
Rebuilt a fragmented apparel commerce site into an intent-driven funnel and a streamlined quote pipeline. ~23% organic session growth, ~40% lift in lead-form conversions.
Component-level accessibility strategy
Bringing ~300 pages of client web properties to WCAG 2.1 AA under EAA and ADA exposure, by tracing every violation to its origin: component code, global styles, third-party embeds, platform updates, or content entry.
Dressify.in - Founder & UX Designer
Eight years designing a multi-sided print-on-demand marketplace. ~2700 creator-sellers onboarded, 2.9% conversion on a configure-then-buy flow.
Concepts
05Self-initiated and brief-driven studies. Useful for seeing how I think through a problem end to end.
Airate - air-quality monitoring appConcept
A concept study taken through the full process: interviews, personas, empathy map, a documented design system, and final UI.
Print-on-demand store UXConcept
Concept study optimizing the shortest path from landing to the product designer, with a distraction-free checkout.
The Spacefaring CompanyConcept
Speculative product UX from a Sharpen.design brief: a 2048 space-logistics company.
eCommerce appConcept
Concept study on a focused mobile commerce flow, including persistent bottom-nav reasoning and a distraction-free checkout.
Electronics eCommerce storeConcept
Concept study on category-specific product discovery and brand-owned service touchpoints for durable electronics.